Mr. Pop Culture Report – November 18… Puff The Magic Diddy (drinks by the sea), Keith Urban Goes Urban… Paul McCartney Is Sirius About This Concert… Bill Nye The Unconscious Guy… A Note From HBO.

He’s Puff The Magic Diddy – Advertising Age names Ciroc vodkas one of America’s hottest brands — and Brand Manager/CMO Sean “Diddy” Combs loves it. “This is a huge honor for us to be included in this illustrious list,” “It shows that Ciroc Ultra Premium Vodka is a brand America loves and hard work pays off!” “Made in France, Croc vodka … is one of the first vodkas made from fine French grapes, mauzac blanc and ugni blanc, and it is distilled five times,” says the magazine. “But what really sets this brand apart are its street credentials.”

Keith Urban Is Back – Country music star Keith Urban is used to seeing screaming fans — just not necessarily meeting them up close at the train station. Urban promoted his new album, “Get Closer,” in stops at New York’s Penn Station and 30th Street Station in Philadelphia on Tuesday. The CD is now getting into fans’ hands and looks to land #1 on the country album charts in a week or two.

Beatles Now On iTunes – Users can buy the Fab Four’s remastered studio albums, collections and a digital box set. Looks like “Abbey Road” is the top seller – at least for now.  While Beatles fans celebrate the addition of the band’s catalog to iTunes, Paul McCartney will help Sirius XM Radio ring in a milestone of its own next month. McCartney will play New York’s Apollo Theater for the first time on December 13, in an invitation-only event for listeners of the satellite radio service as it approaches 20 million subscribers. The concert will be broadcast live on six different Sirius XM channels. The company also announced the launch of “Paul McCartney’s ‘s Band on the Run Radio,” a commerical-free music channel showcasing McCartney’s catalog that will run 24/7 from November 29 to December 26. The channel coincides with the reissue earlier this month of “Band on the Run,” McCartney’s 1973 album with Wings.

The host of the Emmy-winning 1990s TV show Bill Nye the Science Guy, 54, collapsed mid-sentence in front of hundreds of audience members during a speaking engagement at the University of Southern California. About 10 seconds after his fall, “he popped back up with much gusto and asked everybody how long he was out for and went on with a story about how a similar thing happened to him that morning,” an audience member said.

Check out HBO’s upcoming documentary called PUBLIC SPEAKING, directed by Oscar winner Martin Scorsese and produced by Emmy - and Peabody-winning documentary producer Graydon Carter, about legendary New York writer Fran Lebowitz. PUBLIC SPEAKING premieres Monday, November 22nd on HBO. Directed in the style of Scorsese’s early documentaries “Italian American” and “American Boy,” PUBLIC SPEAKING showcases Lebowitz’s worldview and experiences.  Spotlighting her trademark humor, the film weaves together extemporaneous monologues with archival footage. We have key art, stills, trailer and clips from the film for you. It’s Mr. Pop Culture recommended!

Pop Culture History Week-By-Week.

From Marc I – How long is an actual 2-hour TV movie… those run on commercial networks? And, is there not a blur on product placement and content? Do the writers decide product placement?

Mr. Pop History – Great questions. The length on two-hour commercial-TV movies is 96 minutes. They’re written in seven acts, as opposed to three acts for theater movies and channels such as HBO. This is to accommodate commercials sets and station breaks.

Product placement – well, let’s face it. ultimately the writer is the gatekeeper of program quality – but, you can bet – network suits get involved – because – product placement is all about making money. It was such a big TV trend during the 2000′s and back in 2006, the Writer’s Guild and producers such as John Wells (ER) and Marc Cherry (Desperate Housewives) were very concerned about the encroachment of products into their scripts and demanded more control.

Today, it still remains a tug-of-war – unless you’re a very successful producer.

Start Your Own Week-By-Diary…. With Our Pop Culture History Weeks.

From Steve J – Mr. Pop – TV movies have or are written for 7 acts. Theater movies are written for only three acts. Why?

Mr. Pop History – TV is that way in order to accommodate commercials and station breaks.
And, TV movies on commercial networks are exactly 96 minutes. And remember – each act has to have its sort-of cliffhanger – especially the top-of-the-hour. Now – movies on HBO and other pay nets – they’re written as three acts. The second act is always the hardest to write.