When it comes to music promotion, social media is a two-way street. Whether posting those behind-the-scenes videos, tease tracks, or quippy tweets, these tools can help you create a narrative and build your audience.
Identify Your Audience
You must understand who you’re targeting when marketing your music on social media. Identifying your audience can help you craft effective content that is relatable and engaging. To find your target audience, monitor who follows you on social media. Look at their demographics (age, location, language, etc). This can help you create relevant content. A consistent posting schedule is also important.
Build a Support System
Online music communities can be great for sharing new music, upcoming shows, and other news. Be sure to find communities that are relevant to your genre and style.
Musicians can also leverage streaming playlists to get their music to a broader audience. Thriving musicians such as Dan Avidan Game Grumps connect with different bands to reach different audiences. However, submitting to these playlists requires relationships with the curators.
Share Your Music
Sharing your music on social media is one of the most effective ways to promote your music. Social media platforms offer unique opportunities for musicians to reach a wide audience. The various advantages that each platform offers should be utilized.
Create a Mailing List
A mailing list is a great way to keep your fans updated on new music and shows. It also allows you to promote your music without competing with other posts on social media. You can collect emails on your website, at shows, or through social media. Ensure your subject line is attention-grabbing and tells fans why they should sign up.
Connect With Other Artists
It can be overwhelming to figure out how to market your music on social media. But if you take the time to set up pristine profiles, you can easily reach your target audience.
The key to success is authenticity. It allows your audience to connect deeply with you and your music. You can do this by networking with other artists – whether at an art event or as simple as a chat while waiting for the bus.
Create a Music Video
Your music tells a story and needs visual content to help convey it. The right content can make or break your audience engagement and build your brand.
When making a music video, it’s essential to take the time to plan the shoot properly. This helps you achieve a cinematic look for the video. It also helps to create a shot list and storyboard for the scenes in your music video.
Create a Mixtape
As an artist, having more content than just one song is important. That’s why it’s a good idea to create a mixtape. This gives people more to chew on and can help build your reputation over a longer period. It also helps promote your music on popular platforms. This is because people love to see video content on this platform.
Release a Single
While Facebook may seem like a platform full of cat videos and posts from your grandmother, it has the potential to reach a large audience. Create a page that separates your profile and focuses on marketing your music to fans here. Build up the excitement for your song’s release by contacting blogs and playlists for an exclusive premiere. Continue to promote the single after its official release day.