The Importance of Social Media Marketing

Back in 2005, only 5% of people used social media. Today over 70% of Americans use some sort of social media.

In the early 2000’s your business may have been able to get by with a traditional business marketing strategy.

Nowadays without a comprehensive social media marketing plan, your business will be dead in the water. If you are looking to build a brand you need all of the social media marketing tips you can get.

Read on to find out the importance of having a comprehensive digital marketing campaign incorporating social media.

Maintain Cultural Relevance

Like the T.V. commercials of bygone days, social media marketing influences cultural consciousness. This maintains relevancy for your business in the minds of consumers.

Unlike traditional television commercials, social media marketing puts your business in the driver’s seat. This is true when it comes to targeting your audience and seeking out their attention.

You need to crack into emerging trends such as building TikTok views. This will help you remain on the cutting edge of cultural relevance.

From Facebook to Instagram, your company’s potential to reach your target market through online marketing needs to shift with the trending platforms of the day.

The more people using a particular social media platform, the greater visibility your business will have if you engage said platform.

The more visibility you have, the more relevant your company will become. Culturally relevant businesses influence consumer buying habits. This will make your profits greater as a result.

Social Media Marketing and Cookies

When you combine cookies and social media marketing you can target your audience so that you know they are interested in what you have to offer.

Cookies are the ways that websites remember your information and preferences. If you can target your audience based on their cookies you will be appealing to them directly.

For instance, if you sell hunting gear you can use people’s cookies to find out who has searched for similar products in the past. You can then identify your target market and appeal to them with targeted advertisements.

Going Viral

A successful social media marketing campaign does possess many similar elements to a traditional marketing campaign. For instance, you still need to make advertisements that captivate a user’s attention.

Humorous, short, and meaningful advertisements often work best. If you can manage to make a funny enough, or interesting enough ad, it may go viral and spread like wildfire.

At this point, you will have free publicity. Users will share your advertisement due to its inherent awesome nature, rather than having it appear on their feed against their will.

Evolve With the Times

If your business doesn’t already have a social media marketing strategy it is time to create one. If you have an existing strategy, but it is unsuccessful it is time to step up your game.

There are countless social media marketing consultants out there so do a bit of research and find one that works best for you.

Update your social media marketing strategy today and for all of your other pop culture-related news and info check back with our site.