A career in entertainment management must begin with a vision. It’s a profession that requires insight, innovation, and a dedication to helping artists fulfill their dreams, no matter the challenge. That vision drives the greatest managers to the upper echelons of success and achieve global recognition in a cutthroat industry that’s always evolving.
Since no two entertainment management careers are alike, a copy/paste career isn’t an option – a strong entrepreneurial streak necessary to succeed. While specialization was once the norm, today’s managers need to navigate the worlds of music, television, film, and digital media simultaneously, with little margin for error.
Let’s take a closer look at the career trajectory of an entertainment manager, how the game has transformed in recent years, and what we can expect for the future of this exciting industry.
Unlike most traditional career paths, entertainment management isn’t so much a calculated decision as it is a calling. The most successful trailblazers in the entertainment world knew from a very young age that they would not only carve out a name for themselves in their chosen niche, but that they would continue to take on new challenges as they developed.
Look at leading figures within the entertainment management scene, and you couldn’t imagine them sitting in a cubicle as a cog in the machine. As kids, they had unbridled curiosity in everything new, unique, and on the cutting edge. The status quo would never be enough, as evidenced by their constant demand for something bigger, better, and more.
Perhaps they weren’t the world’s greatest students growing up, and maybe they didn’t follow the rules laid out for them by society. Instead, it’s often instinct and street smarts that tend to guide them in the right direction and lead them to unprecedented levels of success.
At the core of any entertainment management role is a deep and studied understanding of people. Not only is it a challenge to guide young artists to the top of their industries against all odds, but intelligent market research, PR strategies, and negotiation skills all come into play.
The best entertainment managers have a knack for facilitating communication between multiple parties and competing interests, ensuring everyone gets what they want, whether it’s a stage appearance, record deal, product promotion, or exit strategy.
The entire spectrum of business know-how is required to take on this role, and artists are very demanding of their entire team in a saturated entertainment industry. While the artist is in control creatively, managers must work to make their vision a reality without compromising their integrity as creators, which means making tough decisions at every turn.
You’ve noticed the entertainment world accelerating and evolving at a rapid pace in the past decade or so. Digital formats are officially the standard of production, distribution, and marketing channels. Today you have to have a lot of expertise in different areas and look for help with options like freelance SEO services, web designers and more!
Leading entertainment managers need to have an intuitive sense of emerging technologies and put their artists in the best position for widespread success.
There is also more talent crossover taking place than ever before, and managers can’t restrict themselves to one area of entertainment if they represent high-level artists. Creative minds are constantly shifting gears and experimenting with new mediums, demanding managers to quickly adapt to new business terrain.
Mark Gillespie is a leading example of success in the entertainment management field, representing artists in various domains of music, film, and digital enterprise.
His company Three Six Zero is known for its unique, genre-bending artists who continue to push the limits of creativity. Aspiring entertainment managers should look to these groundbreaking industry leaders as inspiration and motivation for the future, where anything is possible.