The Types of SEO: A Basic Guide for Businesses

Executives have pushed back-to-office mandates harder and harder in recent months.

That’s led to wholly predictable pushback and mass resignations. While many left for other jobs, many others launched side hustles during the pandemic that they’ll make full-time jobs now.

Of course, that also means doubling down on learning and implementing core digital marketing strategies like SEO for businesses. Are you not clear on the types of SEO or, for that matter, the benefits of SEO?

Keep reading for a breakdown of the main types of SEO and what they’ll do for your website.

Technical SEO

You can divide SEO up in a lot of ways, but the simplest way is often to divide it into technical and non-technical SEO. The technical SEO side of things focuses almost entirely on the functions and structure of your site. When implemented properly, SEO should improve the overall functionality of your site.

Some key elements of technical SEO include:

  • Page load speeds
  • Javascript reduction
  • Image optimization
  • Internal linking/dead link removal
  • XML sitemap
  • Schema markup
  • URL structure

While the business owner can handle some of this, much of requires the technical expertise of a web developer.

Non-Technical SEO

Non-technical SEO mostly hones in on content and content-related issues. Some core elements of non-technical SEO include:

  • Keyword research
  • Content development and quality
  • Backlinks
  • Social media

Some subdivide non-technical SEO in such a way that backlinks, off-site publications, and social media fall into an area called off-page SEO. These kinds of activities often overlap with content marketing, which straddles on-site content and activities and off-site content and activities.

So, for example, if you wrote a guest post for another blog, some might call that non-technical SEO while others would call it content marketing or off-page SEO.

Technical and non-technical SEO try to improve on as many ranking factors as possible. For more on ranking factors, you can learn more here.

Local SEO

Local SEO is one of the more recent and arguably more important SEO strategies, at least for brick-and-mortar businesses. Local SEO uses technical and non-technical SEO in combination with some local SEO-specific tactics. These all focus on targeting search results for a tightly-defined area, such as a town or city.

Benefits of SEO

The big benefit of SEO is that it helps boost your total organic traffic. That boost in traffic benefits pretty much everything else from lead generation and audience size to sales and revenue.

The Types of SEO and Your Business

Most business owners will need at least two types of SEO, technical and non-technical. Taken together, they make your site more functional and more attractive to search engines. That means better rankings, more visitors, and likely more sales.

For the brick-and-mortar entrepreneurs, you should cover the essentials of technical and non-technical SEO. Local SEO is what will probably help you most, though, as it targets people searching for businesses in a specific place.

Looking for more website or digital marketing tips? Check out some of the other posts over in our Technology section.