As an Amazon seller, your product listings must be optimized to stand out and reach the right customers. That’s where Amazon listing optimization comes in. It’s optimizing your Amazon product listings to rank higher in search results and drive more sales. One of the most important aspects of listing optimization on Amazon is keyword research. In this article, we’ll discuss strategies and tools for conducting effective keyword research for Amazon listings.
Understanding Amazon’s Keyword Ranking System
Before diving into keyword research strategies, it’s important to understand what is amazon listing optimization. When a customer searches for a product on Amazon, the search algorithm looks for products relevant to the search query and ranks them based on relevance, popularity, and other factors. Using relevant keywords in your product listing is one of the most important factors.
Amazon’s algorithm considers both front-end and back-end keywords when ranking products. Front-end keywords are visible to customers in the product title, bullet points, description, and other fields. Back-end keywords are the hidden keywords entered in the Seller Central backend search terms field.
To optimize your Amazon listings for better visibility and higher ranking, you must identify and use the most relevant and high-volume keywords in your product listing.
Free Keyword Research Tools for Amazon Sellers
There are several free keyword research tools and amazon listing optimization software that Amazon sellers can use to identify high-volume and relevant keywords for their listings. Here are some of the most popular free keyword research tools:
Amazon Autocomplete: This is one of the simplest ways to find relevant keywords for your product. When you start typing a keyword in the search bar on Amazon, the autocomplete feature will show you a list of popular search queries related to your keyword. You can use these suggestions to find long-tail keywords that are relevant to your amazon product listing optimization.
Google Keyword Planner: While this tool is designed for Google AdWords, it can also be used for Amazon keyword research. Enter a relevant keyword or phrase, and the tool will suggest related keywords along with their search volume and competition level.
Keyword Tool: This tool generates a list of relevant keywords for Amazon, Google, and other search engines. The free version shows limited results but can still be useful for finding new keyword ideas.
Paid Keyword Research Tools for Amazon Sellers
While free keyword research tools can be helpful, paid tools provide more detailed information and insights into keyword competition and search volume. Here are some popular paid keyword research tools for Amazon sellers:
Helium 10: This is a suite of tools designed specifically for Amazon sellers, including a keyword research tool. It provides data on search volume, competition, and other important metrics for each keyword.
Jungle Scout: This tool offers a suite of features for Amazon sellers, including amazon listing optimization tool that provides data on search volume, competition, and trends.
AMZ Tracker: This tool provides keyword research and tracking features to help Amazon sellers improve their rankings and drive more sales.
How to Identify High-Volume, Low-Competition Keywords for Amazon Listings
Identifying high-volume, low-competition keywords is critical to the success of your listing optimization amazon strategy. These keywords have high search volume but low competition, making ranking higher in search results easier. Here are some tips for identifying these keywords:
Use long-tail keywords: Long-tail keywords are longer and more specific phrases that are less competitive than shorter keywords. For example, “waterproof hiking boots for women” is a long-tail keyword that is less competitive than “hiking boots.”
Analyze competitor keywords: Use a tool like Helium 10 or Jungle Scout to analyze your competitor’s listings and identify the keywords they are using. Look for keywords that have high search volume but low competition. These keywords may have a lower search volume, but they can be more targeted to your product and easier to rank for.
Focus on niche keywords: Instead of targeting broad, highly competitive keywords, focus on niche keywords specific to your product. For example, if you’re selling a vegan protein powder, target keywords like “plant-based protein powder” or “vegan protein powder.”
Use keyword research tools: Paid keyword research tools like Helium 10 and Jungle Scout can provide valuable data on search volume, competition level, and metrics for each keyword. Use these tools to identify high-volume, low-competition keywords relevant to your product.
Look for seasonal keywords: Certain keywords may have higher search volume during specific times of the year. For example, “Christmas decorations” may have a higher search volume during the holiday season. Identify seasonal keywords relevant to your product and target them during the appropriate time of year.
Long-Tail Keywords for Amazon Listings: What They Are and How to Use Them
Long-tail keywords are longer and more specific phrases that typically have lower search volume but are more targeted to your product. Using long-tail keywords can help you rank higher in search results and reach customers more likely to be interested in your product. Here’s how to use long-tail keywords in your Amazon listings:
Use descriptive language: Instead of using generic terms like “shoes” or “backpack,” use descriptive language that includes specific features or benefits of your product. For example, “waterproof hiking boots for women” is more descriptive and specific than “hiking boots.”
Answer common questions: Use long-tail keywords to answer common questions that customers may have about your product. For example, if you’re selling a fitness tracker, target keywords like “fitness tracker with heart rate monitor” or “waterproof fitness tracker.”
Use customer language: Use the same language your customers use when searching for your product. If your customers refer to your product in a specific way, use that language in your amazon product listing optimization service.
Incorporating Amazon Backend Keywords for Improved Ranking
Amazon backend keywords are the hidden keywords entered in the Seller Central backend search terms field. These keywords are not visible to customers, but Amazon’s search algorithm still uses them to rank your product. Here’s how to incorporate backend keywords for improved ranking:
Use all available space: Amazon allows you to enter up to 250 bytes of backend keywords, so use as much space as possible. Include all relevant keywords that you couldn’t fit into your front-end keywords.
Use synonyms and variations: Include synonyms and variations of your front-end keywords in your back-end keywords. This can help you rank for similar keywords that you may have missed in your front-end keywords.
Don’t use irrelevant keywords: Avoid using irrelevant or spammy keywords in your backend keywords. This can hurt your ranking and may result in Amazon suspending your product listing.
Conducting Competitor Keyword Research for Amazon Listings
Analyzing your competitor’s keywords can provide valuable insights into the keywords driving their sales and ranking. Here’s how to conduct competitor keyword research for your best amazon listing optimization service:
Use keyword research tools: Use a keyword research tool like Helium 10 or Jungle Scout to analyze your competitor’s product listings and identify the keywords they are using.
Analyze their front-end and back-end keywords: Look at both the front-end and back-end keywords that your competitor is using. This amazon listing optimization service can give you insights into the keywords they are targeting and their strategies.
Look for gaps in their strategy: Identity keywords your competitor is not targeting and consider targeting them in your product listing. This can help you rank higher in the search results for those keywords and potentially steal sales from your competitors.
Consider the relevance of the keywords: When analyzing your competitor’s keywords, make sure to consider the relevance of the keywords to their product. Just because a keyword has a high search volume doesn’t necessarily mean it’s a good fit for your product. Please ensure your target keywords are relevant to your product and accurately describe its features and benefits.
Evaluate the competitiveness of the keywords: Look for keywords with high search volume but low competition. These keywords help you rank higher in search results and drive more sales. However, remember that highly competitive keywords may be difficult to rank for, especially if you’re starting.
Use Amazon’s auto-suggest feature: When conducting competitor keyword research, use Amazon’s auto-suggest feature to identify related keywords. This amazon product listing optimization agency can give you insights into the search terms that Amazon customers use to find similar products.
Incorporate the keywords into your listing: Once you’ve identified relevant and high-volume, low-competition keywords, incorporate them into your product listing. Please include them in your title, bullet points, and product description. Also, as amazon product listing optimization company includes them in your backend keywords, which are not visible to customers but can help you rank higher in search results.
Overall, conducting competitor keyword research can provide valuable insights into the keywords driving sales in your niche. By identifying high-volume, low-competition keywords and incorporating them into your product listing, you can improve your chances of ranking higher in search results and driving more sales.