Video content’s king when it comes to building a brand. Visual, engaging, and perfect for storytelling, people can’t get enough of it! Indeed, people around the world watch a staggering 1 billion hours of YouTube content every single day.
Are you trying to tap into this potential by making a promotional video for your business? Want some help creating the best possible content? You’re in the right place.
Keep reading to learn exactly how to make a first-class promo video to support your brand building endeavors.
Start With an Idea
A successful promotional video for company branding isn’t just about production quality. It’s the idea behind the video that really matters. That’s why we recommend investing serious time and energy in an initial brainstorming phase.
What message are you trying to get across about your brand? Who is it for? What’s your vision and intention? Seek clarity on those kinds of questions before rushing into production.
Write Your Script
Now you know what your promo video’s trying to achieve, you have a better chance of writing a winning script for it. What are you (or your actors) going to say to really drive your message home to the audience?
This stage can feel overwhelming and often requires multiple edits to get right. Don’t hesitate to seek help from a professional video production team if you’re struggling.
Make Your Storyboards
Storyboards are visual representations of how your video will unfold from beginning to end. Similar to comic books, you’ll end up with shot-by-shot illustrations of what’s going to happen.
You might also want to include notes about what’s happening in each shot as well as what’s going to be said in it.
With the planning phase complete, it’s time to start producing the video itself. This is when you have a camera on set to capture raw footage or bring together any footage you already possess.
The nuts and bolts of production will vary depending on what you’re trying to achieve. Some businesses hire entire film crews, designers, animators, and actors. You might be content with a smartphone and a DIY set in your house!
Edit the Video
The editing stage is when you really bring your vision to life. You have all the footage you need to tell the story. Now it’s time to compile it into the final, polished product.
From adding music and graphics to particular text overlays, the editing options are endless. There are countless paid editing tools available, but you should look into free alternatives if you’re on a budget. Googling “video editor online free” or something similar should reveal a host of great options.
Create a Promotional Video and Start Brand Building Today
Video content’s so popular nowadays that it’s become one of the most powerful brand building weapons in a business’s arsenal. The tricky part’s knowing how to create a promotional video that’s good enough for the job!
If you’ve been struggling with that specific task, then we hope the insights in this article will help. Hungry for more information on similar topics? Browse the rest of our blog today!