If you’re like most businesses, you struggle to get the word out about your brand. With outstanding social media accounts and slick drip marketing campaigns, your customers keep moving on to the competition or never come back. However, with some creativity and elbow grease, you can bring awareness to your products or services without spending money on advertising.
A drip marketing strategy constantly delivers content to specific audiences over time. Brands that use this method avoid creating panic in their followers by flooding them with information at once. Instead, they create a steady stream of small notifications that gradually build interest until they become an obsession. Here are seven step-by-step tips for creating an effective drip marketing campaign:
1. Goal Setting
To create an effective drip marketing campaign, you need to know what you’re trying to accomplish. For example, if you’re trying to increase brand awareness, set a goal for a certain number of new followers over a specific period. For example, if you want to create more sales, set a goal for the number of sales generated by your campaign. Having goals in place will help you measure the effectiveness of your campaign and allow you to tweak it until it reaches its full potential.
2. Targeting Your Audience
One of the most critical factors in an effective drip marketing campaign is knowing who you target. This can be done through social media platforms, e-mail lists or even specific websites related to your brand and target market. Once you have this information, create content that will appeal specifically to them and build interest in your product or service. For example, if your target audience is millennials, focus on creating content that appeals specifically to them, like videos or social media posts with popular memes from the last few years.
3. Use A Hashtag
Hashtags can be an effective way to get people’s attention on social media accounts. For example, if you don’t know how to use hashtags, try Googling “how to use hashtags on Instagram” or “how to use hashtags on Twitter.” This will show you exactly what they are and how they work. Once you have used a hashtag, people searching for that hashtag will see your post, which can help increase the amount of exposure your business gets online.
4. Use Social Media Platforms to Your Advantage
Social media platforms like Facebook and Twitter are great places for marketing your business, but did you know that other platforms can be just as effective? Some of these include Instagram, Snapchat and Google+. These platforms are great ways to get your product in front of potential customers who may not be viewing your other accounts. They also allow you to interact with your customers and target the market in ways that aren’t possible with other platforms.
5. Use Different Types of Media
One of the best ways to get people to notice your products is to use different media types. For example, if you are using a picture of your product, consider also including a brief description or even a coupon code in the picture. This will give people more incentive to purchase from you and be especially helpful for those who don’t regularly follow your social media accounts.
6. Business Text Messaging
If you own a business that sends out text messages to customers, you should also consider using business text messaging to get the word out about your products. For example, if you are having a sale on a particular product, sending a quick text message can be an easy and effective way to get the word out. You can also use this method to keep track of customer purchases and other important information for your business.
7. Be Consistent
Consistency is vital when it comes to marketing on social media. Some businesses will only post once or twice a week, while others post multiple times each day. In most cases, the business with more posts tends to get more attention than those with fewer posts. This isn’t always true, so make sure you find out what works best for your business and stick with it.
In today’s competitive market, marketing is almost as crucial as the actual product to make sales and increase profits. The techniques mentioned in this article will allow any company or entrepreneur in any industry to gain more traction with their products by using digital marketing techniques that are affordable and effective at the same time.
Author: Silvia Johnson