You see it on WABC-TV, KGO-TV, WXYZ-TV and WLS-TV, KABC-TV – that “7″ and the circle that wraps it.
It’s been with us since 1962 when KGO-TV hired an ad agency to design it. Quickly – WABC-TV New York, WXYZ-TV Detroit and WBKB-TV (later WLS-TV) in Chicago & KABC-TV Los Angeles began using the circle 7 logo. All are channel 7 TV stations – and at the time – all five were owned by ABC. Today, they still use it.
Just after this time – WPIX-TV New York - liked it so much, they had their version – a circle around an “11″ – their assigned channel number. Many other stations did variations – such as WKBW-TV (channel 7) in Buffalo.
But, the original is still the best.
Let’s go back to the summer of 1962 – when it all began at KGO-TV San Francisco…