Who could forget that 70′s guy exclaiming “Hey good looking, we’ll be back to pick you up later.” Mr. Microphone was actually a low-power FM modulator, but through the magic of Ronco advertising, the device was turned into a hip tool to pick-up girls. The only problem with this commercial: you had to know what station the receiving FM radio was tuned to, so you could infiltrate their radio. Getting the frequency just right would have taken much insight and tuning time. Oh well, it’s only TV. It’s one of the classic commercials of the 1970′s.
Mr. Pop History – What’s amazing is – this problem dates all the way back to the 1950′s. Broadcasters always, always denied the accusation. Just a few weeks ago – back in September – Congress finally did something about it. So – let’s see if it happens. It is quite annoying. Here’s an article from a radio/TV engineering authority:
“The United States Senate unanimously passed a bill late Wednesday, September 27th, to require television stations and cable companies to keep commercials at the same volume as the programs they interrupt. The legislation, sponsored by Senator Sheldon Whitehouse of Rhode Island, requires the FCC to adopt its recommendations as regulations within a year and begin enforcing them a year later. The House of Representatives had already passed similar legislation. Before it can become law, minor differences between the two versions have to be worked out when Congress returns to Washington after the November 2nd elections.”