He’s back. It’s the fourth time around for Rick Dees on morning Los Angeles radio. Hope it works for Rick.
Back in the 1980′s and into the 1990′s – Dees was on top. He was unstoppable on LA’s KIIS-FM. He was on television, had a top-rated morning show – and a national radio countdown show. Rick Dees.
My understanding is that his new show on LA’s 92.3FM – is voice tracked. He’s not “really” there. And it’s not in real time. Money thing. Morning drive – voice track. Kind of a bummer. For me – I hate knowing I’m listening to a track that was cut, perhaps, a day earlier – especially on morning radio – where it should be live. The expectation must be mediocre ratings – but hey, you never know! During his KIIS-FM days, Dees would have eaten his competition alive knowing “they” were doing what he’s doing today.
Dees never really shined on TV – you always expected the real Dees to come out – but – his gifted radio personality never ever translated to video. On radio – Dees was/can be incredible… very entertaining. His funniest moments were when the show was seemingly “out of control” – something you can only do live/spontaneous – and with other elements such as a sports guy, sidekick, music, producer, phone calls, bits, drop-ins and music. It was pure Dees magic on KIIS-FM and it never got better.
That just can’t happen on a voice track. You can set it up and all that – but clearly – the whole element of surprise and the unpredictable is gone.
I’ll always be a fan of those KIIS-FM shows – particularly the 1980′s. Pure, great morning radio entertainment.
Gary West - mrpopculture.com